Mitsubishi
Live Challenge Series. Mitsubishi needed to do something audacious to recapture car buyers’ attention. We did just that with a series of digital activations which proved that Mitsubishi was both making great cars, and positioning themselves as a carmaker for the modern era.
Mitsubishi Live DriveWorld's Most Dangerous Road Test DriveGuinness World Record EventAnd then, at a time when driving an EV was anything but the norm, we introduced everyone to the country’s first ever “EV Town”, Normal IL.
Nothing NormalWelcome to Normal